The birth of 50 Shades of Evil; We had just signed to Universal Canada in partnership with Gene Simmons’ label, and they thought our new album should not have any slow paced ballads! So they asked us if we could replace 4 of the slower tracks with new ones that had a heightened energy. So we wrote 50 Shades of Evil , Forever One (more of an anthem type track), Heavens Veins, and My Life.
I really like the energy of the song, it’s very fun! People catch on to the words and the arpeggio licks quickly. It’s a good one to bond with an audience quickly.
One of my guitar players had a bank of guitar riffs that I was going through, I cut up a bunch of pieces up until I had a song. I loved one arpeggio run that became the riff in 50 Shades of Evil. It took a day to put together the music and then come up with all of the lyrics. The only thing that was difficult when writing, were the lyrics and the vocal melody. I was doubting if what I was thinking would be good enough, and not too campy. We first played it live opening for Slash at the Phoenix Concert Hall in Toronto. Every tour has had it in the set list since then!
Regarding the name, the demo lick was called 50 kisses. I wrote the song about all consuming greed, and decided that 50 was a perfect number for an exaggeration for what was going on, and put 50 Shades of Evil in the lyric title. What was frustrating is that 50 Shades of Gray came out shortly after our album was released and people asked me if that was where I got the name! I wrote this song way before the movie or book came out, they are not related, its just a coincidence.
The video was shot in an old church in Toronto. Part of it burned in the past and was rebuilt. It was really creepy, there were still markings where crosses used to be. We had two cameras going at the same time, one filming guitar and action segments of guys moving, and one filming me singing or doing direct performance. I had this one scene with crazy hair and a 20 foot long dress, sitting on the railing of the upper balcony in the church. I only had a rope around my waist tied to the wall behind me in case I fell over!